Produsers

 This week, I learned a new term - produsers. This is a combination of consumers and producers. The key part of these produsers is both consuming media and adding their own portions via producing before passing it on. 

I think this idea of produsing can be especially seen in social media such as TikTok. Many times people will offer a prompt and tell others to 'stitch their response' and include their own ideas and thoughts. Whether these people realize it or not, they are expanding and diversifying their ideas by continuously taking a piece and adding on their own ideas. 

Education can similarly benefit from these types of prompts. Encouraging learners to both consume and produce their ideas and information creates a deeper level of synthesis versus doing just one or the other alone. The challenge is creating meaningful tasks for learners to engage in these online communities to offer opportunities for produsing. 

Thinking about my own produsing recently, I have shared articles and offered a brief commentary on it. This is a more neutral stance compared to the TikTok example mentioned, but what other opportunities are there for produsing in your online communities? 

Comments

  1. ScooterMay 28, 2023 at 1:42 PM

    That’s a term that is new to me as well. Since no one lives in a vacuum and influence is everywhere, it can be difficult to exclude other individual’s thoughts and ideas in one’s own creative expression. But the inclusion of these thoughts and ideas can benefit the creative process, as a way to build on an idea and have it evolve.

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